Google Analytics 4 (GA4): How to Measure Your Website’s Success Correctly
Don’t fly blind! Learn how an advanced Google Analytics 4 (GA4) setup lets you follow the customer journey, measure conversions and make data-driven decisions.
Data is the new oil of marketing
If you have launched your website and aren’t measuring exactly what users do on it, you are missing huge opportunities. Moving to Google Analytics 4 (GA4) is essential for understanding how buyers behave in 2026.
What must you measure?
Specific events: Not just page views, but clicks on “Call now” buttons, add-to-cart actions and form submissions.
The conversion funnel: Where do customers abandon checkout? At the shipping step or when entering their card?
Traffic sources: Which campaign brings customers who actually buy? Facebook, organic Google or the newsletter?
Basic settings aren’t enough. At GabrielDev, we install and configure GA4 and Google Tag Manager in depth, giving you clear dashboards to track your platform’s exact profitability.
