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Real prices for an online store in 2026: from €1,000 for a small store, what affects the cost and what monthly expenses you have after launch.
“How much does an online store cost?” gets answers ranging from €100 to tens of thousands of euros, because completely different projects hide behind the same question. Below you will find real prices in 2026, what they include and the monthly costs few people mention up front.
| Type of store | Guide price | Delivery time |
|---|---|---|
| Small store (up to 50 products) | €1,000–1,600 | 3–5 weeks |
| Medium store (hundreds of products, filters, variants) | €1,600–4,000 | 5–8 weeks |
| Complex store (thousands of products, ERP, marketplace) | from €4,000 | 8–12+ weeks |
At Gabriel Dev, a custom online store starts from €1,000 and includes custom design, card payments, courier integration, technical SEO and 30 days of support.
| Cost | How much |
|---|---|
| Domain (.ro or .com) | €10–15 a year |
| Hosting suitable for a store | €10–40 a month |
| Payment processor fees | generally 1.5–3% of each card payment |
| Maintenance and updates | from €150 a month |
| Marketing (Google Ads, Meta Ads) | a separate budget, plus management from €200 a month |
For a detailed comparison of payment processors, read Stripe vs Netopia vs PayU.
Subscription platforms (Shopify, Gomag and others) get you started quickly, but you pay monthly and sometimes a commission on sales, and customization has limits. A custom-built store costs more up front, but there is no platform subscription, it adapts exactly to your process and you fully own it.
They are usually themes installed with no configuration, no SEO, no real courier integration and no support. They cost little at first, but end up costing more when they have to be rebuilt a few months later.
